Can you design an experience for someone else? Jonathan Mann, the Vice President of User Experience at Renaissance Learning says, “Umm, not really.” Prior…
Bertram Malle, PhD teaches social cognitive science and social psychology at Brown University, he’s the author of dozens of articles and has focused his…
Logan Ury studied psychology at Harvard, was a TED Fellow, then became a behavioral scientist at Google, where she ran Google’s behavioral science team…
Shellye Archambeau is the author of “Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms.” It’s part memoir, part inspiration,…
Nuala Walsh is a strategic adviser with MindEquity, working with organizations to create reputation, commercial and cultural change. She is a global leader, an…
Chaning Jang is the CSO of the Busara Center for Behavioral Economics and has helped lead the organization since 2013. He is responsible for…
Jonah Berger is a marketing professor in the Wharton School at the University of Pennsylvania and the internationally best-selling author Contagious and Invisible Influence….
Recently, NPR’s Planet Money penned an article about how much our time is worth based on some research that was sponsored by the rideshare…
Have you ever been caught in an avalanche or spoken to someone who survived? In this episode, you’ll hear what living through an avalanche…
If you’re like the rest of us, your new year’s resolutions don’t last beyond St. Valentine’s Day. That’s okay – it’s normal. The trouble…
Max Bazerman is the Jesse Isidor Strauss Professor of Business Administration at Harvard Business School and is the author of “Better, Not Perfect.” It…
This is THE episode to listen to if you have missed the last 90 episodes. We can all agree that 2020 has been one…
Pretty much everyone around the world agrees that 2020 was a challenging year and we’re glad it’s all but over. However, 2020 was a…
Are the new COVID-19 vaccines are safe? It will probably take time to know for sure; however, this week Kurt and Tim discuss the…
Amy Bucher, PhD is the Vice President of Behavior Change Design at Mad*Pow and the author of “Engaged,” a new book on how to…
Ryan McShane is the President and CEO of HR Evolution, a consultancy that designs systems that support employee alignment to organizational purpose through HR…
Cornelia Walther has spent most of her professional career with the United Nations Children’s Fund (UNICEF) and the World Food Program (WFP). She was…
Kevin Vallier, PhD is an Associate Professor of Philosophy at Bowling Green State University, where he directs their Philosophy, Politics, Economics, and Law programs….
[NOTE: This episode was originally published as a Weekly Grooves podcast. We wanted to share it with our Behavioral Grooves listeners and we hope…
Bill von Hippel, PhD is an evolutionary psychologist from Alaska who has lived in Australia for more than 20 years. Bill teaches at the…
World Kindness Day is November 13th and has been celebrated in many countries around the world since 1998. World Kindness Day was developed to…
[NOTE: This episode was originally published under our sister-podcast, Weekly Grooves. We are republishing it here to share relevant behavioral science information. We hope…
In their book, “Behavioral Insights,” Michael Hallsworth and Elspeth Kirkman took time to think through the critical steps in the design and execution of…
[NOTE: This episode was originally published under our sister-podcast, Weekly Grooves. In our effort to share relevant behavioral science information, we are republishing it…
[NOTE: This episode was originally published under our sister-podcast, Weekly Grooves. In our effort to share relevant behavioral science information, we are republishing it…
The presidential election is going full tilt in the United States and we want to emphasize the importance of acting on your constitutional rights…
Jessica Mayhew, PhD teaches Biological Anthropology as well as Primate Culture & Cognition at Central Washington University in Ellensburg, Washington. She got our attention…
Kwame Christian, Esq. is the author of “Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict.” He is…
Matt Johnson, PhD and Prince Ghuman are the authors of “Blindsight: the mostly hidden ways marketing shapes our brains.” We caught up with them…
Annie Duke first guested on Behavioral Grooves on Episode 31, which was released on September 30, 2018. For some reason, the three of us…
Andy Luttrell, PhD is an assistant professor of psychological science at Ball State University and the podcaster/host of Opinion Science, one of Kurt and…
Eli Finkel, PhD is a social psychology professor who studies interpersonal attraction, marriage, and how our social relationships influence our goal achievement. He is…
[NOTE: You may or may not know that Kurt and Tim host a sibling podcast called Weekly Grooves. We thought this was such an…
Eric Oliver, PhD is a Professor of Political Science at the University of Chicago. Although the majority of his work is squarely in the…
Roy Baumeister, PhD is a world-renowned researcher known for his work on the subjects of willpower, self-control, and self-esteem and how they relate to…
Susan Hunt Stevens is the Founder and CEO of WeSpire, a technology platform that helps achieve the company’s goals through better employee engagement. WeSpire…
Nicole Fisher, DrPH is the president of Health and Human Rights Strategies and is a regular contributor to Forbes magazine on social justice issues….
Tara Austin is a strategist and was recently the Chief Strategy Officer for Kindred in London. Many of us know her for her public…
Elspeth Kirkman is responsible for BIT’s work on health, education, and local government. Prior to this role, she oversaw the establishment and growth of…
Stephen Wendel, PhD is an applied behavioral scientist who studies how digital products can help people take action more effectively. He currently serves as…
[NOTE: This episode is republished from #50 in January 2019.] Robert Cialdini, PhD is counted among the greatest psychological researchers alive today and his published…
[NOTE: This episode is republished from #74 in June 2019.] This episode is a discussion on the principle of scarcity. Kurt and Tim attempt…
[NOTE: This is a republished episode from #99 in November 2019.] Katy Milkman is no ordinary behavioral scientist. She’s a Professor of Operations, Information…
[NOTE: This episode is republished from #92 in October 2019.] Goals are often misunderstood. Goals are much more than just objectives that are handed…
Caroline Webb, a Senior Advisor at McKinsey, is an executive coach, author, and speaker specializing in insights from behavioral science to improve our lives…
Margaret Robinson Rutherford, PhD, is a clinical psychologist in private practice with more than twenty-five years of experience treating individuals and couples for depression,…
We saw an article in the Wall Street Journal titled “When Workers Can Live Anywhere, Many Ask: Why Do I Live Here?” and it…
Elizabeth Gilbert, PhD is the Head of Research at PsychologyCompass, a content platform that uses insights from psychology and neuroscience to teach people how…
John Bargh, PhD is a Professor of Psychology and Management at Yale University. His name may be familiar because of the replication crisis, but…
Howard Friedman is a data scientist, health economist, and writer with decades of experience in both the private and public sectors, as well as…
On May 25, 2020, a white Minneapolis police officer killed George Floyd, an unarmed black man, by holding him down with a knee on…
Chris Pfeiffer is a Senior Business Analyst at Tegra Analytics. Chris specializes in salesforce effectiveness in the life science industry, which includes incentive compensation,…
Dan Hill, PhD is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. He pioneered the use…
Claire Bidwell Smith is a licensed therapist specializing in grief and the author of three books of nonfiction, most recently ANXIETY: The Missing Stage…
Kristen Berman is the co-founder of Irrational Labs and co-founder and principal at Common Cents Lab, a non-profit behavioral consulting company, with Dan Ariely….
Stephen Curtis, PhD is a Clinical Psychologist with a doctorate in Neuroscience Experimental Psychology. He specializes in Performance Psychology with professional and college athletes,…
Gary Latham, PhD is the Secretary of State Professor of Organizational Behaviour at the Rotman School of Management in the University of Toronto. His…
Mariel Beasley is the Co-Director of the Common Cents Lab at the Center for Advanced Hindsight at Duke University. She works on applications of…
Samuel Salzer is a leading behavioral strategist and habit expert, having worked with organizations across Europe, Australia, and North America. Among other things, he’s…
Kaveh Yazdifard is the Chief Innovation Officer at Sahab Pardaz located in Tehran, Iran. He is also the Director of Urban Innovation for the…
Gretchen Chapman, PhD researches how we make decisions about vaccines. She is a Professor in the Social & Decision Sciences department at Carnegie Mellon…
Jules Nolan, PhD is a psychologist, speaker, and author. She is the president of the Minnesota School Psychology Association and chairwoman for the Human…
Our inspiration this week comes from an article written by Shayla Love for Vice titled, “You’ll probably forget what it was like to live…
Greg Davies, PhD is a specialist in applied behavioral finance, decision science, impact investing, and financial wellbeing. He founded the banking world’s first behavioral…
Iris Tzafrir is an inspirational and influential cross-functional leader in strategy and business development, deal-making, value actualization, and merger integration. She grew up in…
Anurag Vaish is the co-founder and director of The FinalMile in Mumbai, India. In building the company’s practice of Behavior Architecture, Anurag led the…
Artem Petakov is a co-Founder of Noom, a behavioral change and weight loss product that marries both psychology and AI to help people form…
Michael Boden is the Head of U.S. Crop Protection Sales at Syngenta, a global agrochemicals and seeds firm based in Basel, Switzerland. He joined…
Alessandro del Ponte is a research fellow at the National University of Singapore working in the Behavioral Change program at the Global Asia Institute….
Stuart King designs evidence-based interventions for children and adults to change their behavior and manage their weight. He has worked with the UK’s NHS…
In this grooving episode, Kurt and Tim discuss Temporal Discounting and it’s closely related cousins. Temporal discounting is where we tend to value events…
Brad Shuck, PhD is an Associate Professor in the Department of Educational Leadership, Evaluation and Organizational Development at the University of Louisville. He is…
Rodd Wagner is a Forbes columnist and bestselling author of books on leadership, employee engagement and collaboration. Rodd’s books have been published in 10…
Annie Duke is an author, corporate speaker, and consultant in the decision-making space. Her most recent book, Thinking in Bets: Making Smarter Decisions When…
James Brewer is the Director of Marketing Platforms and Global Customer Operations for Eli Lilly and Company. Over the years, Kurt and Tim have…
Christian Hunt is the founder of Human Risk, a Behavioral Science consulting and training firm specializing in risk, compliance, conduct & culture. Previously, Christian…
Barry Ritholtz is the CIO of Ritholtz Wealth Management and the host of the Bloomberg podcast Masters in Business, where he talks almost as…
Liz Fosslien was our guest on Episode 56 and we asked her back to kick off our series on the behavioral aspects of how…
This is an episode originally produced for Weekly Grooves. We hope you enjoy! Coronavirus and the disease it’s created – Covid-19 – is alive…
Chiara Varazzani, PhD is the Principal Advisor at the Behavioral Insights Unit in the Victorian Government’s Department of Premier and Cabinet in Australia. Chiara…
John Fuisz is co-founder of Veriphix and a marketer who believes in building great brands. He does so with a sophisticated system that, on…
Author and economist Andrew Wagner’s new book, The Economics of Online Gaming, shares how economic decisions get made by players of online games. We…
In this special edition, bestselling author and Forbes contributor, Rodd Wagner, organized a question-and-answer session with Kurt and Tim in front of a live audience to…
As a new product and innovation professional, Adam Hansen has always believed in the power of possibility – accepting new approaches, questioning conventional wisdom,…
For this episode, we’re republishing a terrific conversation we had with economist and author, Caroline Webb, PhD (in episode 33). We loved her book, How…
In this grooving session, Kurt and Tim share how to conduct a behavioral diagnosis. A behavioral diagnosis is a tool we use to uncover…
Kurt and Tim are producing a new podcast called Weekly Grooves, launching January 31, 2020. Weekly Grooves is the weekly podcast that offers insights…
Stephen Martin and Joe Marks, PhD dive deep into one of the most important eye-openers about communication in our world today: the importance of…
Melina Palmer is the host of The Brainy Business podcast and she has dedicated her career to seeking answers to these questions for herself…
Too often, in our estimation, people make recommendations to us with the intent to improve our life but the effect on us is the…
Jana Gallus, PhD is an Assistant Professor of Strategy and Behavioral Decision Making at UCLA’s Anderson School of Business and our discussion dissected the…
The research that Reuben Kline, PhD is working on is focused on climate change mitigation. As an associate professor of political science and the…
Imagine that these two drawings are called Kiki and Bouba in some alien language. If you had to guess which one was Kiki and…
Cristina Bicchieri, PhD is the S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics, a Professor of Philosophy and Psychology at the…
Kurt and Tim like to read about behavioral science and a variety of related fields. To help those interested in the subject, but unsure…
This is Behavioral Grooves’ 100th episode! Who would have thought when we started out two years ago without a clue about HOW to produce…
Katy Milkman is no ordinary behavioral scientist. She’s a Professor of Operations, Information and Decisions at Wharton and has a secondary faculty appointment in…
Chris Nave, PhD is the Associate Director of the Master of Behavioral and Decision Sciences Program at the University of Pennsylvania. We caught up…
Chris Brown is in human risk management and practice is set in backcountry snow. He grew up outside of Philadelphia and after graduating with…
Sometimes things just go better in twos and that was the case regarding our guests for this episode. Zarak Kahn is the Behavioral Innovation…
Victoria Shaffer is a researcher and professor at the University of Missouri. Victoria focuses on applying decision psychology and behavioral economics to medical decision…
Kurt and Tim were invited to attend the Norms and Behavioral Change (NoBeC) workshop at the University of Pennsylvania on October 17 and 18,…
Paul Hebert knows incentives. He is the Vice President of Individual Performance Strategy at Creative Group, Inc. and a writer, speaker and consultant and…
Goals are often misunderstood. Goals are much more than just objectives that are handed down to subordinates. Rather, goals are self-determined in the best…
Jim Guszcza is the chief data scientist at Deloitte Analytics. His title paints a picture that he’s a total numbers geek. And that would…
Gina Merchant, PhD is a behavioral scientist who wound her way through academia and into the corporate world for the purpose of improving the…
We are re-sharing our original September 2018 discussion with Annie Duke to announce the Behavioral Grooves 100th Episode on the evening of October 17,…
Groovers, a couple of announcements for you: 1. Kurt and I are hosting a meetup immediately after Customer Focus North in Minneapolis on September 19,…
Christian Hunt is the founder of Human Risk, a Behavioral Science Consulting and Training firm specializing in the fields of Risk, Compliance, Conduct &…
Brian Ahearn is Behavioral Grooves’ first repeat guest. (He was first featured in Episode 39: The Heart of Reciprocity.) We recently reconnected with him…
Alex Blau is a vice president at ideas42 with projects in consumer finance, design and decision-making, and international development. In our discussion, we focused on…
Steven Sisler may not be a household name, but he should be. Steve is a Master Level Behavioral Profiler and the lead Behavioral Analyst…
Our guest in this episode is a prolific writer and observer of the human condition, Chris Matyszczyk (pronounced ma-TIS-chick). We talked with Chris about…
Because we’re taking a little break, we are republishing one of our favorite episodes: a conversation with Scott Jeffrey, PhD from Monmouth University in…
Kurt and Tim groove on where behavioral science shows up in popular music. Social norms, loss aversion…all at its best. The human condition is…
We met up with Kathleen Vohs, PhD at our Behavioral Grooves Meetup in Minneapolis on the evening that her op-ed article appeared in the…
In this episode, we spoke with Matt Loper, CEO and Co-Founder of Wellth, an app that helps people with chronic conditions improve their health…
In this episode, Kurt and Tim explore Robert Cialdini’s Fifth Principles of Influence: Liking. In it, we groove on the very powerful tool for…
In this episode, we spoke with Nurit Nobel, who is living in Stockholm, Sweden where she’s working on her PhD. Nurit is a co-founder…
The role of the User Experience (UX) designer is growing in corporations around the world. UX Designers have a great deal of influence over…
This episode is a discussion on the principle of scarcity. Kurt and Tim illuminate the power of this very fundamental effect in behavioral science…
Terry Esau is the founder of Free Bikes 4 Kids, a non-profit based in Minneapolis that collects and distributes tens of thousands of bikes…
Roger Dooley is the author of Friction, his newest book that summarizes great examples of companies do good things to reduce friction for customers…
On May 3, 2019, Kurt and Tim attended an invitation-only Science Symposium featuring a track on behavioral science at the San Francisco headquarters of…
Russell Golman is an Assistant Professor of Behavioral Economics and Decision Sciences in the Social & Decision Sciences Department at CMU. His pioneering, interdisciplinary…
George Loewenstein, PhD is the Herbert A. Simon Professor of Economics and Psychology in the Social and Decision Sciences Department in the Dietrich College…
At this writing, we’ve recorded and published 64 episodes of Behavioral Grooves and we’d like to make sure we’re on the right course for…
Daniel Oppenheimer, PhD, known to all as “Danny,” is a professor of psychology in the Social and Decision Sciences department in the Dietrich College…
Jeff Galak, PhD is a professor at the Social and Decision Sciences department in the Dietrich College of Humanities & Social Sciences at Carnegie…
This is the first in a series featuring researchers from Carnegie Mellon University’s Social and Decision Sciences (SDS) department in the Dietrich College of…
Looking for a simple 5-step plan to be happier? Our guest has one. Amit Sood, PhD is an author and physician at the world-renowned…
Imagine a company where 100% of the employees are rebels – would it be chaotic or wonderful? Our guest from the Harvard Business School,…
In this episode, we had the pleasure of speaking with two guests: Jeanie Whinghter, PhD and Afra Ahmad, PhD. Jeanie is the Chair of…
Michael Kaplan is a private equity and angel investor who was part owner and president of the wildly successful carpet cleaning franchise called Zerorez….
This is the second episode in a series on the 6 Principles of Persuasion as identified by Robert Cialdini, PhD, in his 1984 book,…
Liz Fosslien is the co-author and illustrator of No Hard Feelings: The secret power of embracing emotions at work. The book is a wickedly…
Luke Battye is a product/service consultant with a background in Experimental Psychology and innovation. Luke founded a behavioral design consultancy, called Sprint Valley in…
Saurabh Bhargava, PhD is a professor and researcher at Carnegie Mellon University in Pittsburgh, and he joined us in the Behavioral Grooves studio during…
John Sweeney is the author of Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation, corporate keynote speaker, improvisational impresario,…
The safety insights from our guest could save your life! Rodd Wagner is The New York Times bestselling author of the book “Widgets: The 12…
Thomas Steenburgh, PhD is a senior professor of Business Administration and Senior Associate Dean at the Darden School of Business at the University of…
Robert Cialdini, PhD is counted among the greatest psychological researchers alive today and his published works have been cited thousands of times. His New…
This episode is first in a series called Exploring the Principles of Influence, named for Robert Cialdini, PhD’s principles in his 1984 book, Influence….
In this episode, we had a discussion with Ori Brafman about decentralization and how our brains respond to cash and cocaine. Ori is a…
In this special edition, we sat down with Barry Ritholtz, a Wall Street investment maven, host of the podcast Masters In Business, a regular…
After the gift-giving holidays – Hanukkah and Christmas – homes and apartments are bursting at the seams with more stuff. Knick-knacks, novelties, gewgaws, tchotchkes,…
During 2018, Behavioral Grooves published 44 episodes and expanded our viewers into more than 90 countries. To celebrate our successful first year, Kurt and…
Sam Tatam is the behavioral strategy director at Ogilvy in London. Sam helps his clients develop new ways to manage behavioral issues they have…
Will Leach is a marketer, econometrician and author whose recent book, Marketing to Mindstates, captured our attention before it was even published. His clever,…
Every year, millions of people make resolutions at the start of the new year and researchers indicate that 91% of those resolutions are sunk…
In this episode, we spoke with Dr. Michael Hallsworth PhD, the Managing Director of the North American Behavioral Insights Team. We met up with…
This is a special Re-Grooving session for your speedy listening enjoyment. In this re-grooving episode, we are re-sharing the Grooving Session (only the Grooving…
Brian Ahearn is the Chief Influence Officer at Influence People, LLC, and one of only 20 Cialdini Method Certified Trainers in the world. Brian’s…
University of Chicago MBA professor Linnea Gandhi talked with Kurt and Tim recently about her consulting work, her passion for statistics, grading papers and…
Political discussions in many places around the world have become more contentious than at any time in our recent history. It seems almost impossible…
David Yokum may not be a household name but that shouldn’t stop you from listening. If you’ve ever wondered about police officer body cameras…
While Kurt and Tim were waiting for a podcast interviewee to log in recently, we decided to discuss the behavioral and psychological aspects of waiting….
Koen Smets is not a household name, but it ought to be. Pronounced KEWN, our guest in this episode is Belgian by birth and…
Caroline Webb is an overachiever. Oxford, Cambridge, Levy Economics Institute, McKinsey & Associates, Carnegie Hall performer, Davos World Economic Forum speaker. It’s an inspiring…
In this grooving session, Kurt and Tim discuss books that they believe every behavioral science nerd should (yes: should) read. Kurt was limited to 5…
Annie Duke’s latest book, Thinking in Bets, Making Smarter Decisions When You Don’t Have All the Facts, is a masterful mash-up of her life…
Sarita Parikh is the Senior Director of Consumer Experience and Strategy at GED Testing Service, a business that helps adults use education as a…
Bri Williams is an Australian pioneer in the application of behavioral sciences. She was an early follower of Dan Ariely, BJ Fogg and Richard…
Priming is a technique whereby exposure to one stimulus influences a response to a subsequent stimulus without conscious guidance or intention. In other words,…
Goals are as common and as misunderstood as mobile phones. We think we know how to use them, but we don’t get it right…
Ruchir Sehra is an entrepreneur, cardio physiologist, MBA and a curious and caring human being. Our interview with Ruchir was set in the discussion…
Dan Hill, PhD, researcher, author and founder of Sensory Logic, shares his wit, wisdom and insights into behavioral sciences in our interview. Dan’s work is in…
April Seifert, PhD considers herself a multi-passionate person. In this episode, our conversation with her covered skydiving, motherhood, data nerdery, implicit bias assessments, gender…
In this episode on the mysterious world of self-identity and self-schema, we offer 4 tips on how you make the most of your self-identity….
Kurt and Tim have experience in designing and implementing rewards programs for sales reps, channel partners and loyal customers as well as corporate recognition programs. In…
Kurt and Tim have decades of experience applying BS (behavioral sciences) in corporate environments (and non-profits) and this episode walks through some tips that…
This podcast is Part 2 of a 2-part podcast. Our interview with Rob Burnet, founder of Well Told Story in Nairobi, Kenya went so well and so long that…
This podcast is Part 1 of a 2-part podcast. Our interview with Rob Burnet, founder of Well Told Story in Nairobi, Kenya went so well…
In this episode, we spoke with Michael Ahearne PhD, a professor and researcher at the University of Houston. Mike is an expert in sales…
From being a recording engineer at Prince’s Paisley Park studios, to playing with the big-hair metal band Slave Raider to founding a successful Agile…
Dr. Christina Gravert is a Post-Doc at the University of Gothenburg and Chief Behavioral Economist of Impactfully, a behavioral science consultancy. We talked to…
In this episode, we spoke to Mark Horwitch, Partner for Co-Creation ~ Flexibility ~ Openness ~ Vision at Bain & Company about his remarkable new…
When Kurt and Tim founded the Behavioral Grooves, we wanted to glean insights into the applications of behavioral sciences from world-renowned researchers and practitioners….
This episode’s guest is Kyle Simenson, a marketing consultant who noted that ‘When marketing is good, you can’t see it.’ His comment instantly brought…
When we started our conversation with Silke Brittain by talking about her thrill-seeking nature and her background in gymnastics, we couldn’t have predicted the deep conversation…
Bernardo Nunes, PhD believes that applying behavioral sciences to startups is the fastest way to get entrepreneurs up and running in a fast-changing world. At…
“One begins with a judgment and ends with a judgment, and the purpose of facts and figures is to come in between them is to…
Charlotte Blank, Chief Behavioral Officer at Maritz, says her job is ‘selling science.’ In this interview, held immediately before our meetup gathering in Minneapolis…
Todd Fonseca is an executive in clinical research and communication for Medtronic and holds an interesting array of certifications including Certified Body Language Trainer….
Chris Dobyns, the Human Capital Strategic Consultant in the Office of Human Resource Strategy & Program Design at the NSA (the National Security Agency),…
Many firms use rewards and incentives to motivate their reps. However, it was only when a complete audit of all the rewards and recognition tools…
In this episode, we talk with Anurag Vaish, Co-Founder of TheFinalMile, one of the largest behavioral science consultancies in the world. TheFinalMile has offices in Mumbai…
In this episode, we spoke with Aaron Snyder, Director of Special Projects at Lexicon. Lexicon is one of the largest branding companies in the world. They are…
In this episode, we discuss the concept of justifiability with one of its earliest researchers, Scott Jeffrey, PhD. Scott was early among researchers, including…
Chad Emerson founded The 421 to help people with addictions make better decisions. He focuses his comments on being “change ready” and the importance…
In the Behavioral Grooves first podcast, Kurt Nelson, PhD and Tim Houlihan interview James Heyman, PhD, a professor and researcher at the University of…