Roger Dooley: Friction and Engagement

Roger Dooley is the author of Friction, his newest book that summarizes great examples of companies do good things to reduce friction for customers…

Michael Kaplan: Seeking Naysayers

Michael Kaplan is a private equity and angel investor who was part owner and president of the wildly successful carpet cleaning franchise called Zerorez….

Grooving on Reciprocity

This is the second episode in a series on the 6 Principles of Persuasion as identified by Robert Cialdini, PhD, in his 1984 book,…

Liz Fosslien: The Smile File

Liz Fosslien is the co-author and illustrator of No Hard Feelings: The secret power of embracing emotions at work.  The book is a wickedly…

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