[INTERVIEW] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer
What does your customer want but can’t tell you? What effective marketing techniques use behavioral economics? If only you had a way of understanding…
What does your customer want but can’t tell you? What effective marketing techniques use behavioral economics? If only you had a way of understanding…
Author and economist Andrew Wagner’s new book, The Economics of Online Gaming, shares how economic decisions get made by players of online games. We…
Melina Palmer is the host of The Brainy Business podcast and she has dedicated her career to seeking answers to these questions for herself…
The role of the User Experience (UX) designer is growing in corporations around the world. UX Designers have a great deal of influence over…
Roger Dooley is the author of Friction, his newest book that summarizes great examples of companies do good things to reduce friction for customers…
Alex Imas is an assistant professor of economics in the Social & Decision Sciences department at Carnegie Mellon’s Dietrich College. His research dovetails perfectly…
Russell Golman is an Assistant Professor of Behavioral Economics and Decision Sciences in the Social & Decision Sciences Department at CMU. His pioneering, interdisciplinary…
George Loewenstein, PhD is the Herbert A. Simon Professor of Economics and Psychology in the Social and Decision Sciences Department in the Dietrich College…
Silvia Saccardo, PhD is an Assistant Professor of Management in the Social and Decision Sciences department in the Dietrich College of Humanities & Social Sciences…
Daniel Oppenheimer, PhD, known to all as “Danny,” is a professor of psychology in the Social and Decision Sciences department in the Dietrich College…
Jeff Galak, PhD is a professor at the Social and Decision Sciences department in the Dietrich College of Humanities & Social Sciences at Carnegie…
This is the first in a series featuring researchers from Carnegie Mellon University’s Social and Decision Sciences (SDS) department in the Dietrich College of…
Imagine a company where 100% of the employees are rebels – would it be chaotic or wonderful? Our guest from the Harvard Business School,…
In this episode, we had the pleasure of speaking with two guests: Jeanie Whinghter, PhD and Afra Ahmad, PhD. Jeanie is the Chair of…
Michael Kaplan is a private equity and angel investor who was part owner and president of the wildly successful carpet cleaning franchise called Zerorez….
This is the second episode in a series on the 6 Principles of Persuasion as identified by Robert Cialdini, PhD, in his 1984 book,…
Liz Fosslien is the co-author and illustrator of No Hard Feelings: The secret power of embracing emotions at work. The book is a wickedly…
John Sweeney is the author of Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation, corporate keynote speaker, improvisational impresario,…