3 Ways to have a Positive Chat About Vaccine Hesitancy with Friends and Family

Research is showing that there are four broad groups of people who are the most vaccine hesitant:

• African Americans
• Latinos
• Women between the ages of 20 and 36
• Rural Americans and Republicans

Many of us have a family member or friend who feels hesitant about the vaccination. In this episode, Kurt and Tim address how you can have a positive conversation with them, using proven behavioral science techniques.

Compassionate curiosity

• Listen with compassion
• Understanding motivations
• Be genuine with curiosity

Leverage the right messenger

• Framing what you’re going to share
• Think about their perspective
• Find an authority figure who they respect
• Trumpcine

The Message

• Change the social norm
• Being able to take our masks off “Take a shot, take off your mask”
• Personalise the message

Other Episodes

Kwame Christian: https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/

Steve Martin & Joe Marks: https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/

Robert Cialdini https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/

Katy Milkman https://behavioralgrooves.com/episode/katy-milkman-phd-using-behavior-change-for-good/

Patreon https://www.patreon.com/behavioralgrooves

Social Media

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Kurt @motivationguru https://twitter.com/motivationguru

Tim @THoulihan https://twitter.com/THoulihan

Mary @BeSciMary https://twitter.com/BeSciMary

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