3 Ways to have a Positive Chat About Vaccine Hesitancy with Friends and Family

Research is showing that there are four broad groups of people who are the most vaccine hesitant:

  • African Americans
  • Latinos
  • Women between the ages of 20 and 36
  • Rural Americans and Republicans

Many of us have a family member or friend who feels hesitant about the vaccination. In this episode, Kurt and Tim address how you can have a positive conversation with them, using proven behavioral science techniques.

Compassionate curiosity

  • Listen with compassion
  • Understanding motivations
  • Be genuine with curiosity

Leverage the right messenger

  • Framing what you’re going to share
  • Think about their perspective
  • Find an authority figure who they respect
  • Trumpcine

The Message

  • Change the social norm
  • Being able to take our masks off “Take a shot, take off your mask”
  • Personalise the message

Other Episodes

Kwame Christian: https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/

Steve Martin & Joe Marks: https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/

Robert Cialdini https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/

Katy Milkman https://behavioralgrooves.com/episode/katy-milkman-phd-using-behavior-change-for-good/

Patreon https://www.patreon.com/behavioralgrooves

Social Media

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Behavioral Grooves @behavioralgroov https://twitter.com/behavioralgroov

Kurt @motivationguru https://twitter.com/motivationguru

Tim @THoulihan https://twitter.com/THoulihan

Mary @BeSciMary https://twitter.com/BeSciMary


© 2021 Behavioral Grooves

AIRDATE: April 21, 2021 EPISODE 217

This episode also available via:

3 Ways to have a Positive Chat About Vaccine Hesitancy with Friends and Family

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