On this episode of Behavioral Grooves we chat with the founder of the engaging new app PIQUE. Bec Weeks is a behavioral scientist turned accidental entrepreneur! By joining forces with some of the brightest minds in behavioral science, including partners Sendhil Mullainathan, Eldar Shafir and Mike Norton, they have developed an amazing app that accompanies your favorite books.
Pique takes users’ interests in books to a new level with their slogan: Don’t just read the book. DO the book. By using insights from psychology research, the app creates three-minute adventures that change how you see yourself and others. Pique helps you DO things. They know that just reading books doesn’t lead to change. Doing leads to change. That’s where the app can help.
Pique has created curious, engaging content from some of the bestselling books from the last year:
You can check out the new app Pique here. But first, listen in to Bec’s chat with us.
(2:38) Welcome and speed round
(5:06) What is Pique?
(12:50) Why humor is an important part of the app
(17:03) Why is the app called Pique?
(21:13) How Bec has used analytics and algorithmic techniques
(23:05) Bec’s journey to becoming an entrepreneur
(26:49) The surprises of being an entrepreneur
(32:43) How Bec first became interested in behavioral science
(34:37) What music would Bec take to a desert island?
(41:11) Grooving Session
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