The Trick That Shapes Every Choice You Make | Mikael Klintman

How does framing influence the way we think, feel, and act? Sociologist and author Mikael Klintman, an expert in the field, joins us to discuss how framing shapes every part of our lives —from how we judge art to how we view politics, health, and even conversations around the dinner table. We dissect how subtle shifts in language and context can transform our perceptions, and how much of what we “see” depends on how it’s framed.

Framing isn’t inherently good or bad – it’s neutral. It has the power to both enlighten and mislead us, depending on the intent. Framing techniques are all around us—they appear in everything from advertising to the songs subway musicians choose to play —and they often occur before we even realize they are happening.

We also touch on the concepts of frame expansion and frame contraction — dynamics that can broaden or shrink our views — and how these actions can fuel both unity and polarization. For those interested in using framing responsibly to connect better or communicate more effectively, this episode offers practical insights to help you reframe how you see the world around you.

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