Your Product Design Is Biased—Here’s How to Fix It | Alexis Mook PhD

What if your product design process was riddled with invisible biases—and you didn’t even know it? This week, we go corporate with Alexis Mook, UX research manager at IBM and PhD in experimental psychology, to explore how behavioral science can cut through the noise and help teams build better, fairer tools for users.

Alexis gives us a peek inside her work at a tech giant, where she not only applies research to improve usability, but also defends the integrity of that research in environments often resistant to change. We dig into why third-party testing is essential, how internal influence can be just as crucial as end-user feedback, and why “no” may be the most powerful word a researcher can say.

We also explore the divide between behavioral science in academia and in the workforce, as Alexis shares how her research on wrongful convictions led her to shift into UX. Insightful, joyful, and sharp—this conversation is proof that behavioral science belongs everywhere, especially in your design process.

Want to watch this episode? Check it out on our YouTube Channel