How to Influence Others (Ethically) | Brian Ahearn

Should “yes” always be the goal? In this episode, we reconnect with influence expert Brian Ahearn to explore a more nuanced, ethical approach to persuasion rooted in humility, empathy, and long-term impact.

Together, we rethink what influence really is. Drawing on Brian’s latest work, we challenge the idea that influence is simply a tool to get agreement. Instead, it becomes a responsibility. When used well, it helps others make better decisions for themselves. From the risks of manipulation to the importance of aligning persuasion with personal values, this conversation reframes influence as something that shapes not just outcomes but people.

At its core, this episode is about how we show up for others. Humility plays a critical role in effective leadership. Emotional reactions can cloud judgment. Lasting change comes from influencing hearts, not just minds. Whether you’re leading a team, pitching an idea, or navigating everyday conversations, this episode offers a more human-centered path to persuasion.

Want to watch this episode? Check it out on our YouTube Channel