[GROOVING SESSION] Attention: How to Capture It and Keep It with Ben Parr

Continuing our series on Marketing and Employee Engagement this month, we were joined on our latest interview episode (#237) by Ben Parr, author of “Captivology: The Science of Capturing People’s Attention” https://amzn.to/3ejByXB. His insights and research have valuable applications in marketing and entrepreneurship.

We’re also doing things a little differently this month on Behavioral Grooves. Instead of discussing Ben Parr’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Ben’s interview first (#237), and then join us on this episode where we discuss the practical applications of his fascinating work:

• How to gain and maintain attention.
• The importance of intentionality and context.
• Why synthesizing and curating is vital in maintaining attention.
• And, mostly importantly, how to be yourself.

© 2021 Behavioral Grooves

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Episode 215: Secrets of Subtraction: Donut Holes, Lego and Bruce Springsteen with Leidy Klotz https://behavioralgrooves.com/episode/subtraction-with-leidy-klotz/

Episode 208: Dessa: The Attention Shepherd On The Curious Act Of Being Deeply Human https://behavioralgrooves.com/episode/dessa-being-deeply-human/

Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence https://behavioralgrooves.com/episode/cialdini-unity-in-influence/

Episode 155: John Bargh: Dante, Coffee and the Unconscious Mind https://behavioralgrooves.com/episode/john-bargh-dante-coffee-and-the-unconscious-mind/

Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

Episode 212: Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/

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