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The Top Reason You Make Bad Decisions – And How to Stop | Emily Falk

How do our brains choose what’s important to us? Emily Falk, neuroscientist and author of What We Value, joins us to decode what goes on behind the scenes with our decisions – everything from what to eat for breakfast to how to respond to trolls on social media – and how emotional, rational, and social information is integrated by the brain to guide our choices.

Using MRI Research, Emily reveals how messaging influences us by tapping into our self-relevance and social-relevance systems. She explains how understanding these internal systems of self-calculation can help us create more effective communication patterns, reduce defensiveness, and make better choices in both personal and professional contexts. 

In their Grooving Session, Kurt and Tim apply Emily’s insights into the workplace, offering first-hand experience and examples on how behavioral science can be used to build better teams, train leaders, and improve communication. Whether you’re trying to convince a friend to exercise with you or working to lead organizational change at work, this episode provides listeners with a practical framework for behavior change. 

Want to watch this episode? Check it out on our YouTube Channel!

 ©2025 Behavioral Grooves

Topics

[0:00] Intro and Speed Round with Emily Falk

[8:29] Understanding Value Calculations

[12:58] Research Methods and fMRI

[18:01] Self-Relevance and Social Relevance Systems

[28:41] Defensiveness and Social Norms

[40:49] The Importance of Being “In Sync”

[58:17] The Role or Music in Self/Social Relevance

[1:07:45] Grooving Session: Communication, Social Norms, and Behavioral Science at Work

©2025 Behavioral Grooves

Other Episodes for Grooving

Ep. 370 – Imperfectly Perfect: The Science of Human Decision Making | Lionel Page

Ep. 397 – Make Great Decisions | Elspeth Kirkman