The Godfather of Influence: The Lasting Impact of Robert Cialdini, Part 3

Not only is Robert Cialdini the author of one of the most influential psychology books ever published, but he’s also a pioneer who helped shape the framework that transformed how businesses, nonprofits, governments, and researchers think about behavior change. In the final installment of our three-part Godfather of Influence series, we follow the ripple effects of Cialdini’s work across the globe, from Opower’s energy-saving revolution to innovations in healthcare, education, marketing, and public policy.

But before exploring the incredible reach of his work, we take a step back to revisit Cialdini’s seven Principles of Influence through a practical lens. We examine how organizations like HubSpot, Warby Parker, Amazon, and many others have ethically applied these principles to improve customer experiences and help people make better decisions. Along the way, we hear from leaders in the field, including Angela Duckworth, Katie Milkman, Todd Rogers, Dan Pink, Guy Kawasaki, Adam Grant, and many more, whose reflections underscore why Cialdini’s ideas continue to shape modern behavioral science.

Finally, we turn our attention to the person behind the research. Through stories shared by colleagues, collaborators, students, and friends, we discover that Cialdini is admired not only for his groundbreaking scholarship but also for his generosity, humility, and unwavering commitment to using influence ethically.

Bob, thank you. Thank you for your generosity throughout this series and for the decades you’ve devoted to advancing behavioral science. Your work has shaped our understanding of human behavior, and it has been a privilege to help tell your story.

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