How to Spark Creativity in Work & Life | Matt Arnold and Adam Hansen

Innovation isn’t just for inventors and artists—it’s hardwired into our DNA. Yet, many of us mistakenly believe we “aren’t creative,” holding ourselves back from our full innovative potential. This week, we dive into the science of innovation with experts Matt Arnold and Adam Hansen, who have spent decades helping companies foster creativity and unlock groundbreaking ideas.

From the power of constraints in sparking innovation to the cognitive biases that stifle creativity, we explore the hidden barriers that keep us from thinking outside the box—and how to break through them. Matt and Adam share practical strategies and problem-solving techniques that help organizations weave innovation into their culture rather than treating it as an afterthought.

Whether you’re a business leader looking to cultivate a more creative team or someone eager to reignite your own inventive spirit, this episode offers actionable insights that will transform the way you approach problem-solving, ideation, and the future of innovation.

Want to watch this episode? Check it out on our YouTube Channel

 ©2025 Behavioral Grooves

Topics

[0:00] Introduction – Are We Natural Innovators?

[6:57] What Blocks Innovations

[12:28] The Power of Brain Breaks

[19:34] Leadership and Fostering Innovation

[29:44] The Interaction of Behavioral Science and Innovation

[40:20] Practical Tips to Foster Creativity

[49:10] How Organizations Can Utilize Innovation

[58:15] How to Overcome Negativity and Bias in Brainstorming

[1:08:09] Innovation Challenges at Big Companines

[1:17:00] Psychological Safety in Innovation

[1:34:45] Why Businesses Struggle with Long-Term Innovation

[1:42:15] Practical Steps for Bringing Innovation to Work

[1:47:30] Grooving Session: Innovation, Science, and How to Manage

©2025 Behavioral Grooves

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