The Real Reason Some People Succeed | Bob McKinnon

This week, we dive into a thought-provoking conversation with Bob McKinnon, host of the Attribution podcast and author of America’s Dreaming. Bob unpacks the complex factors that determine success and failure, drawing from his own experiences and broader societal influences. He challenges the “fundamental attribution error,” where we often credit personal effort over external factors, and how this bias can distort our perceptions of ourselves and others. Through powerful stories, Bob discusses how systemic barriers and limiting beliefs shape life outcomes, emphasizing the need to recognize the roles of luck, privilege, and social connections in our narratives.

Bob, Kurt and Tim explore the ethics of marketing, the overlooked influence of luck in success, and how reframing our stories can foster empathy. With insights into everything from historical injustices to the power of music and storytelling, Bob offers listeners a fresh perspective on the importance of compassionate curiosity in bridging social divides by creating more inclusive conversations. Tune in to discover how understanding attribution can change the way we see the world—and ourselves.