The Data and Influence Behind Your Digital Footprint | Sandra Matz

What if every digital interaction you had—every like, purchase, or GPS ping—could be used to create a detailed map of who you are? Sandra Matz, a leading behavioral scientist and data researcher, joins us to explore the fascinating world of behavioral residue, the digital traces we leave behind, and their profound impact on our lives. Drawing from her new book Mind Masters: The Data-Driven Science of Predicting and Changing Human Behavior, Sandra reveals how data from our digital footprints is used to predict behavior, target ads, and even influence societal trends.

We discuss the ethical implications of data collection, the trade-offs between convenience and privacy, and practical solutions to regain control over personal data. Sandra highlights how this data can be used for good, like improving mental health care and fostering better financial habits, while also addressing the risks of manipulation and loss of agency. With insights into everything from echo chamber swaps to data co-ops, Sandra shares an optimistic yet realistic roadmap for navigating the complexities of our digital age.

This episode is a deep dive into the intersection of psychology, technology, and ethics, offering thought-provoking ideas for anyone interested in the future of data and its role in shaping our behavior and society.